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NewsSarasota News Leader — City of SarasotaSeptember 3, 2026Sarasota County

Visit Sarasota County appoints BMX athlete Rayne Lankford as tourism ambassador for 2027 World Cup

Visit Sarasota County has partnered with professional BMX athlete Rayne Lankford to promote the region as a destination for athletes and fans ahead of the 2027 UCI BMX Racing World Cup. Lankford will serve as an ambassador for the county's sports marketing initiatives.

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Read the full story at Sarasota News Leader — City of Sarasota

Why It Matters

The partnership aims to increase the region's visibility and tourism appeal in preparation for hosting an international sporting event in 2027.

Key Facts

  • Visit Sarasota County has entered into a partnership with professional BMX athlete Rayne Lankford.
  • Rayne Lankford will act as an ambassador for the county's sports marketing efforts.
  • The partnership is in preparation for Sarasota County hosting the UCI BMX Racing World Cup in 2027.
  • The initiative is intended to showcase the county as a destination for BMX athletes and fans.

Who's Mentioned

other44,000“Number of hotel room nights secured by sports events.”personRayne Lankford“Professional BMX athlete and brand ambassador for Visit Sarasota County.”otherUCI BMX Racing World Cup“International sporting event scheduled to be hosted in Sarasota County in 2027.”locationSarasota BMX“The world's oldest continuously operating BMX track, established in 1974.”other75“Number of events supported by the tourism bureau.”organizationVisit Sarasota County“The county's tourism bureau responsible for sports marketing.”personErin Duggan“President and CEO of Visit Sarasota County.”