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NewsNBC Chicago – LocalJune 30, 2026United States

Warning: Deepfake scams promoting fake Alzheimer's cures

The Better Business Bureau is warning consumers about AI-generated deepfake videos featuring celebrities that falsely promote honey-based supplements as cures for Alzheimer's disease. Victims report being lured into subscription plans that result in unauthorized recurring charges and difficulty obtaining refunds.

scam alertconsumer protectionartificial intelligencehealthcare fraudAlzheimer's disease
Read the full story at NBC Chicago – Local

Why It Matters

Consumers risk financial loss through unauthorized recurring credit card charges and potential health risks from using unproven supplements marketed via deceptive AI technology.

Key Facts

  • The Better Business Bureau reports that AI-generated deepfake videos are being used to falsely claim celebrities endorse honey-based cures for Alzheimer's and dementia.
  • Victims who purchase these products are often enrolled in subscription plans without clear consent.
  • Reported issues include unauthorized recurring charges, unresponsive customer service, and denied refund requests.
  • There is no scientific evidence that honey-based supplements can cure, reverse, or prevent Alzheimer's disease or dementia.
  • Warning signs of the scam include claims of 'secret cures' hidden from the medical community and high-pressure sales tactics.
  • The Alzheimer's Association explicitly states it does not endorse any food or supplement for treating or preventing Alzheimer's.
  • The BBB advises consumers to report unauthorized charges to their bank if they have shared payment information with these companies.

Who's Mentioned

personBill Gates“Celebrity whose likeness was used in deepfake videos without authorization.”organizationAlzheimer's Association“Confirmed they do not endorse honey-based supplements for treating Alzheimer's.”organizationBetter Business Bureau“Issued the warning regarding the scam.”personAnderson Cooper“Celebrity whose likeness was used in deepfake videos without authorization.”personBruce Willis“Celebrity whose likeness was used in deepfake videos without authorization.”personSteve J. Bernas“President and CEO of the BBB serving Chicago and Northern Illinois.”