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NewsWUSF (NPR Tampa Bay)July 29, 2026Hillsborough

FreeFall Theatre Announces 2026-27 Season and New Audience Engagement Strategies

FreeFall Theatre is adjusting its production schedule for the upcoming 2026-27 season after experimenting with longer show runs. Artistic Director Eric Davis reports that while ticket sales remain a challenge post-pandemic, the nonprofit is operating in the black through donor support and is planning interactive, city-wide experiences for future shows.

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Why It Matters

Local theater patrons will see shorter production runs in the 2026-27 season and may encounter interactive, city-wide promotional activities related to upcoming performances.

Key Facts

  • The 2026-27 season begins in September.
  • Future productions will feature shorter-than-usual run times compared to the 34-performance run of 'Bash of the Titans'.
  • The 2026-27 schedule includes: 'What a Glorious Feeling!' (Sept 18-Oct 4), 'The Da Vinci Code' (Nov 6-Dec 6), 'A Christmas Carol: In Concert' (Dec 11-24), 'Lark Eden' (Feb 19-March 14), 'Great Expectations' (April 2-18), and 'A Commercial Jingle for Regina Comet' (June 11-27).
  • A future production based on 'The Nancy Drew Files' will incorporate an interactive, city-wide alternate reality game.
  • Nonprofit theater operating budgets rely primarily on supporters and sponsorships rather than ticket sales.
  • FreeFall Theatre reports it is currently operating in the black.
  • Attendance levels have not fully returned to pre-pandemic levels, though donor giving has increased.

Who's Mentioned

organizationfreeFall Theatre“Professional theater company”organizationStPeteCatalyst.com“Media partner”personMatthew McGee“Writer”personEric Davis“Artistic Director of freeFall Theatre”personMichael Raabe“Collaborator and writer”