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NewsWSVN 7 MiamiAugust 26, 2026Miami-Dade

Callaway and Good Good apologize for controversial advertisement featuring physical violence

Callaway and the golf media company Good Good pulled a co-branded advertisement after it depicted a physical altercation between two personalities. Both companies issued public apologies following backlash, while the PGA Tour is currently evaluating its ongoing partnership with Good Good for an upcoming championship.

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Why It Matters

The incident highlights the tension between traditional golf institutions and emerging social media influencers, potentially impacting the future of professional golf partnerships and brand collaborations.

Key Facts

  • Callaway and Good Good released a co-branded advertisement featuring a physical altercation.
  • The advertisement was pulled following public backlash.
  • Callaway CEO Chip Brewer apologized for the advertisement on Tuesday morning.
  • Good Good issued an apology on Saturday.
  • The PGA Tour is currently reviewing its partnership with Good Good for the Good Good Championship scheduled for November in Austin, Texas.
  • PGA Tour CEO Brian Rolapp expressed disappointment regarding Good Good's initial response to the controversy.

Who's Mentioned

personChip Brewer“CEO of Callaway.”locationAustin, Texas“Location of the upcoming Good Good Championship.”organizationPGA Tour“Professional golf organization.”personAlexis Miestowski“Individual depicted in the advertisement.”organizationCallaway“Golf equipment manufacturer.”organizationGood Good“Golf-focused media company.”personGarrett Clark“Co-founder of Good Good featured in the advertisement.”personBrian Rolapp“CEO of the PGA Tour.”