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NewsWSVN 7 News MiamiAugust 26, 2026Miami-Dade

Callaway and Good Good pull advertisement following public backlash over violent imagery

Callaway and the golf media company Good Good have removed a co-branded advertisement that depicted a physical altercation between two personalities. Both companies issued public apologies after the video, which showed a man shoulder-checking a woman, drew widespread criticism for its content.

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Why It Matters

The incident has prompted the PGA Tour to re-evaluate its partnership with Good Good for an upcoming championship tournament, highlighting tensions between traditional golf institutions and emerging social media-based golf brands.

Key Facts

  • Callaway and Good Good pulled a co-branded driver advertisement after it depicted a man shoulder-checking a woman to the ground.
  • Callaway CEO Chip Brewer apologized for the ad, stating it was inappropriate and did not reflect company values.
  • Good Good issued an apology on Saturday, emphasizing their mission to make golf more inclusive.
  • PGA Tour CEO Brian Rolapp stated the tour was disappointed by Good Good's initial response to the controversy.
  • The PGA Tour is currently evaluating whether the controversy will affect the Good Good Championship scheduled for November in Austin, Texas.
  • Good Good was founded in 2020 and has grown into a major brand in the social media golf ecosystem.
  • The PGA Tour has been actively working to modernize its brand by collaborating with independent content creators.

Who's Mentioned

personChip Brewer“CEO of Callaway who issued an apology for the advertisement.”locationAustin, Texas“Location of the upcoming Good Good Championship.”organizationPGA Tour“Professional golf organization currently reviewing its partnership with Good Goo”personAlexis Miestowski“Individual depicted in the advertisement being shoulder-checked.”organizationCallaway“Equipment manufacturer that co-branded the advertisement.”organizationGood Good“Golf-focused media company involved in the advertisement.”personGarrett Clark“Co-founder of Good Good featured in the controversial advertisement.”personBrian Rolapp“CEO of the PGA Tour who expressed disappointment regarding the situation.”