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NewsThe Miami HurricaneSeptember 4, 2026Miami-Dade

Miami Hurricanes wide receiver Malachi Toney signs NIL endorsement deal with Adidas

University of Miami football player Malachi Toney has entered into a Name, Image, and Likeness (NIL) partnership with apparel company Adidas. The agreement was officially announced on Thursday and features Toney in promotional materials for the brand.

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Read the full story at The Miami Hurricane

Why It Matters

This deal represents a commercial agreement between a collegiate athlete and a major apparel corporation, reflecting the current landscape of athlete compensation in college sports.

Key Facts

  • Malachi Toney, a wide receiver for the Miami Hurricanes, signed an NIL deal with Adidas.
  • The partnership was publicly announced on Thursday.
  • The deal includes promotional photography of Toney wearing Adidas apparel.
  • Toney is a student-athlete who played as a true freshman during the previous season.

Who's Mentioned

personMario Cristobal“Head coach of the Miami Hurricanes”organizationThe Miami Hurricane“Publication reporting the news”organizationUniversity of Miami“The university where Toney plays football”organizationAdidas“Apparel company and official provider for UM athletics”personMalachi Toney“Miami Hurricanes wide receiver and NIL athlete”personDarian Mensah“Miami quarterback and collaborator on FIT House Brands campaign”