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NewsThe Miami HurricaneAugust 27, 2026Miami-Dade

Progressive Insurance becomes presenting sponsor for Miami-Florida State football rivalry

Miami Athletics has entered into a multi-year sponsorship agreement with Progressive Insurance to serve as the presenting sponsor for the annual football game between the University of Miami and Florida State University. The partnership aims to increase fan engagement in South Florida leading up to the game.

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Why It Matters

This agreement establishes a new corporate sponsorship for a major regional athletic event, marking a shift in how the rivalry is branded and marketed to fans.

Key Facts

  • Miami Athletics announced a multi-year sponsorship deal with Progressive Insurance.
  • Progressive Insurance is now the official presenting sponsor of the Miami-Florida State football rivalry.
  • The partnership focuses on fan engagement activities in South Florida.
  • The sponsorship is effective starting with the current football season.

Who's Mentioned

personJesse Marks“UM Chief Revenue Officer.”organizationUniversity of Miami“One of the two universities involved in the sponsorship deal.”organizationFlorida State University“One of the two universities involved in the sponsorship deal.”organizationProgressive Insurance“The insurance company acting as the new presenting sponsor for the rivalry.”organizationLegends Global“The firm that brokered the sponsorship deal and manages multimedia rights for Mi”organizationMiami Athletics“The department announcing the partnership.”