FDA Authorizes First Fruit-Flavored E-Cigarettes for Adults

This decision changes federal regulatory policy by allowing fruit-flavored vaping products into the U.S. market for the first time, contingent on the effectiveness of new digital age-verification requirements.

• •The FDA authorized four fruit-flavored e-cigarette products from Glas Inc.: mango, blueberry, and two menthol varieties (Gold, Sapphire, Classic Menthol, Fresh Menthol).
• •Authorized products require a digital age-verification system where users must verify their identity via government ID on a cellphone.
• •The e-cigarettes must be connected via Bluetooth to the verified user's phone to function.
• •The FDA retains the authority to suspend or withdraw authorization if youth usage increases or if public health risks outweigh benefits.
• •Previous FDA policy restricted authorized e-cigarette flavors to tobacco and menthol only.
• •The FDA stated this authorization is not an endorsement and is intended solely for adults looking to quit or reduce cigarette smoking.
• •Teen vaping rates in the U.S. are currently at a 10-year low.
• •The FDA previously denied over one million marketing applications for fruit- or candy-flavored products under the Biden administration.
• •The FDA released guidance in March 2026 suggesting menthol, coffee, mint, and spice flavors could have a role for adult smokers, while noting risks associated with sweeter flavors.