NewsABC Action News (WFTS) — NewsJuly 29, 2026United States
FIFA Proposes Selling World Cup Stakes to Private Investors
FIFA President Gianni Infantino has proposed a $20 billion plan to sell a 20% stake in a new subsidiary to private investors, including Thrive Capital. Member federations have been given a September 19 deadline to accept a $20 million payment in exchange for supporting the plan, which would grant private investors influence over future World Cup and Club World Cup competitions.
Read the full story at ABC Action News (WFTS) — NewsWhy It Matters
The proposal would fundamentally change the ownership structure of the World Cup, potentially increasing commercialization and revenue-driven changes to tournament formats in exchange for immediate funding for member federations.
Key Facts
- FIFA President Gianni Infantino set a September 19 deadline for 211 member federations to accept a $20 million offer.
- The plan involves creating a $20 billion subsidiary, 20% owned by private investors, to manage World Cup and Club World Cup events.
- Member federations that approve the plan are promised $20 million in funding over a four-year cycle.
- Member federations that reject the plan would receive $10 million over the same period.
- The total funding difference offered is $86 million over 12 years for those who accept, compared to $36 million for those who reject.
- The investment firm Thrive Capital is the anchor investor for the project.
- J.P. Morgan is leading the investment process.
- UEFA and other continental bodies like CONCAF and the Asian Football Confederation have expressed opposition or concern regarding the lack of consultation.
- The proposal could lead to more frequent tournaments and additional teams to increase revenue for investors.
- FIFA operates on a one-member, one-vote system, meaning smaller federations can outvote larger, more powerful soccer nations.
Who's Mentioned
organizationThrive Capital“Investment firm serving as the anchor investor for the FIFA subsidiary.”organizationFIFA“Global soccer governing body.”organizationUEFA“European soccer governing body opposing the plan.”personGianni Infantino“FIFA President proposing the private equity plan.”personJoshua Kushner“Brother of Jared Kushner and backer of Thrive Capital, the anchor investor.”organizationJ.P. Morgan“Financial institution leading the investment process.”personAndy Burnham“British politician opposing the sale of World Cup stakes.”