OAKLAND (ALAMEDA COUNTY)local legislationPassed

Passed

Changes to City Advertising Revenue Agreement with Becker Boards

Original title: Subject: Becker Boards Agreement Adjustments From: Councilmember Gallo Recommendation: Adopt A Resolution: (1) Authorizing The City Administrator To Amend The Advertising Signs Relocation Agreement, Dated December 29, 2023, With Becker Boards, A California Limited Liability Company (“Becker”), Such That The Annual Payments Would Be Converted From A Fixed-Fee Structure To A Payment Structure Where Twenty Percent (20%) Of Becker’s Advertising Revenue Collected From The New Advertising Signs Would Be Apportioned To The City And Certain Community Nonprofits, With Fifty Percent (50%) Of That Revenue Paid To The City And The Remaining Fifty Percent (50%) Split Equally Among (A) The Native American Health Center, (B) Asian Health Services, (C) La Clinica De La Raza, And (D) Baywell Health, With The City Receiving A Minimum Of $250,000 Per Year, Regardless Of Becker’s Revenue, Which Amount May Be More Depending On Becker’s Revenue; And (2) Adopting Appropriate California Environmental Quality Act Findings

June 16, 2026

advertising city budget nonprofit funding contracts environmental regulation

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The Frame

What this does

This resolution changes how the city collects revenue from outdoor advertising and directs a portion of those funds to four specific community health organizations.

Who is mentioned in the record

Potentially affected actors named in the source documents. Mention is not a position.

Becker Boards

The company must transition from a fixed-fee payment structure to a revenue-sharing model based on advertising sales.

Native American Health Center, Asian Health Services, La Clinica De La Raza, and Baywell Health

These organizations are designated to receive a portion of the advertising revenue generated by the new signs.

City of Oakland

The city changes its revenue collection method and assumes responsibility for distributing funds to the specified nonprofits.

What changed

Last recorded activity June 16, 2026.

What's next

Next step not available in the current record.

Summary

The City of Oakland is changing its contract with Becker Boards to switch from a fixed-fee payment model to a revenue-sharing model. Under the new agreement, the city and four local health-focused nonprofits will receive 20% of the advertising revenue generated by new signs, with the city guaranteed a minimum annual payment of $250,000.

Key Facts

The city will amend the December 29, 2023, advertising signs relocation agreement with Becker Boards.
The payment structure changes from a fixed-fee model to a revenue-sharing model.
The city and four designated nonprofits will receive 20% of the advertising revenue collected from new signs.
The city is guaranteed a minimum annual payment of $250,000, regardless of actual revenue.
Of the 20% revenue share, 50% goes to the City of Oakland.
The remaining 50% of the revenue share is split equally among four nonprofits: Native American Health Center, Asian Health Services, La Clinica De La Raza, and Baywell Health.
The resolution includes the adoption of California Environmental Quality Act (CEQA) findings.
The resolution was introduced on May 20, 2026.

Frequently Asked Questions

How much money will the city receive?

The city is guaranteed at least $250,000 per year, but may receive more depending on the total advertising revenue generated by the signs.

Which organizations are receiving funding from this agreement?

The Native American Health Center, Asian Health Services, La Clinica De La Raza, and Baywell Health will share 50% of the 20% revenue portion allocated to the city and nonprofits.

Why It Matters

This resolution changes how the city collects revenue from outdoor advertising and directs a portion of those funds to four specific community health organizations.

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Discoveries

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift90% confidence

Shift to Revenue Sharing

The city is moving away from predictable fixed-fee contracts toward revenue-sharing models that link city income directly to the commercial success of private advertising partners.

Becker Boards City of Oakland

Connected Entities

organizationBecker Boards“A California limited liability company that holds the advertising signs relocati”Map →

organizationNative American Health Center“One of the four nonprofits designated to receive a share of advertising revenue.”Map →

organizationAsian Health Services“One of the four nonprofits designated to receive a share of advertising revenue.”Map →

organizationLa Clinica De La Raza“One of the four nonprofits designated to receive a share of advertising revenue.”Map →

personCouncilmember Gallo“Introduced the recommendation for the resolution.”Map →

organizationBaywell Health“One of the four nonprofits designated to receive a share of advertising revenue.”Map →

Sources

Open source document

webapi.legistar.com

Analysis Score

0–100

Significance45
How much this matters to a regular citizen
Controversy10
Intensity of disagreement among stakeholders
Entertainment5
Compellingness for a non-policy-wonk reader
Buzz15
Current news / social attention level

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