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NewsABC Action News (WFTS) — NewsAugust 13, 2026Hillsborough

Jayden Daniels issues cease-and-desist to LSU over use of No. 5 jersey

Washington Commanders quarterback Jayden Daniels has formally requested that Louisiana State University (LSU) stop using his name, image, and likeness (NIL) following the school's decision to assign his former No. 5 jersey number to current player D.J. Pickett. The dispute centers on Daniels' desire to have his number retired or reserved following his 2023 Heisman Trophy-winning season.

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Read the full story at ABC Action News (WFTS) — News

Why It Matters

This dispute highlights the evolving tension between university athletic programs and former student-athletes regarding the commercial and symbolic control of their personal brand and legacy after they leave the institution.

Key Facts

  • Jayden Daniels issued a cease-and-desist letter to LSU regarding the use of his name, image, and likeness.
  • The dispute was triggered by LSU assigning the No. 5 jersey to cornerback D.J. Pickett.
  • Daniels wore No. 5 during his two seasons at LSU, including his 2023 Heisman Trophy-winning season.
  • LSU had not officially retired the No. 5 jersey.
  • D.J. Pickett wore No. 3 as a freshman in 2024 and was promised the No. 5 jersey upon signing with the school.
  • LSU coach Lane Kiffin stated the school intends to honor the promise made to Pickett regarding the jersey number.
  • Brian Kelly was fired as LSU coach in October 2025.
  • Lane Kiffin was hired as LSU coach at the end of the 2025 regular season.

Who's Mentioned

personLane Kiffin“LSU coach”personJayden Daniels“Washington Commanders quarterback and former LSU player”personVerge Ausberry“LSU athletic director”personD.J. Pickett“LSU cornerback”organizationLSU“Louisiana State University athletic department”personBrian Kelly“Former LSU coach”