SB 1146CALIFORNIASession 20252026

High Impact

California SB 1146 requires AI disclosure for health-related advertisements featuring digital replicas

Original title: Advertisement claims: health-related consumer products and services: digital replicas and synthetic performers.

August 13, 2026

Artificial Intelligence Consumer Protection Healthcare Advertising Digital Rights Advertisementclaims digitalreplicasandsyntheticperformers health-relatedconsumerproductsandservices

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The Frame

What this does

Residents are protected from deceptive health marketing by ensuring they can identify when a healthcare provider in an advertisement is a computer-generated image rather than a real person.

Who is mentioned in the record

Potentially affected actors named in the source documents. Mention is not a position.

Consumers

Consumers receive mandatory disclosures regarding the use of AI-generated healthcare providers in advertisements.

Advertisers

Advertisers must include specific disclosures when using digital replicas of healthcare providers in health-related marketing.

Individuals with digital replicas

These individuals gain the legal right to bring a civil action if their digital likeness is used in these advertisements.

What changed

Last recorded activity August 13, 2026.

What's next

Introduced.

Summary

This bill requires any advertisement using a or depicted as a healthcare provider to promote health products or services to include a clear disclosure that the image was generated or altered by artificial intelligence. Violations of this requirement are classified as and false advertising, and the bill grants individuals the right to sue if their digital likeness is used without authorization.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Why It Matters

Residents are protected from deceptive health marketing by ensuring they can identify when a healthcare provider in an advertisement is a computer-generated image rather than a real person.

Frequently Asked Questions

Does this bill apply to all AI-generated advertisements?

No, it specifically applies to advertisements that include a or depicted as a healthcare provider to promote the sale of a health-related consumer product or service.

Can I sue if my digital likeness is used in a health ad without my permission?

Yes, the bill authorizes a natural person whose is used in an advertisement to bring a civil action to enforce these provisions.

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Discoveries

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift90% confidence

Expansion of Civil Enforcement for Digital Likeness

The bill shifts enforcement power by allowing private individuals to sue for the unauthorized use of their digital replicas in health advertising, rather than relying solely on state regulatory boards.

Individuals whose digital replicas are used in advertisements

Connected Entities

organizationCalifornia Legislature“The legislative body proposing the bill.”Map →

Sources

Open source document

openstates.org

Analysis Score

0–100

Significance75
How much this matters to a regular citizen
Controversy40
Intensity of disagreement among stakeholders
Entertainment20
Compellingness for a non-policy-wonk reader
Buzz50
Current news / social attention level

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