NewsChicago Sun-TimesJuly 17, 2026Illinois
Chicago Food Giants Struggle to Keep Shoppers Buying Legacy Brands
Major Chicago-based food companies like Conagra, Kraft Heinz, and Mondelez are facing financial challenges as consumers shift toward private-label brands and healthier options. These companies are responding by launching new product collaborations, rebranding staples, and adjusting marketing strategies to regain consumer interest.
Read the full story at Chicago Sun-TimesWhy It Matters
The financial performance of these major Chicago employers impacts local jobs and the regional economy, while their product strategies directly influence the cost and variety of food available to consumers.
Key Facts
- Conagra Brands reported a net loss of $1.9 billion for the fiscal year ending May 31.
- Conagra's annual net sales were $11.3 billion, representing a 2.9% year-over-year decline.
- Conagra reported a fourth-quarter net loss of $1.6 billion, compared to a $256 million profit in the same quarter the previous year.
- Conagra's fourth-quarter net sales were approximately $2.9 billion, a 3.6% increase compared to the previous year.
- Consumers are increasingly choosing private-label brands over legacy brands due to economic pressures and a desire for simpler ingredients.
- Food companies are responding to consumer interest in health, wellness, and high-protein diets.
- Kraft Heinz launched 'Snackables' and new product lines including electrolyte-infused Capri-Sun and protein-enhanced Mac & Cheese.
- Kraft Heinz announced a limited-time collaboration with Heineken pairing beer with Heinz ketchup.
- Mondelez is rebranding classic products like Newtons and collaborating with BTS for limited-edition Oreo flavors.
- Mondelez introduced 'Sour Patch Kids Besties' as part of its product innovation strategy.
Who's Mentioned
personDirk Van de Put“CEO of Mondelez International.”personJohn Brase“CEO of Conagra Brands.”organizationCircana“Chicago-based research firm analyzing consumer trends.”personSally Lyons Wyatt“Global executive vice president at Circana.”organizationKraft Heinz“Chicago-based food company adjusting to changing consumer sentiment.”personSteve Cahillane“CEO of Kraft Heinz.”organizationMondelez International“Chicago-based food company focusing on international growth and brand revamps.”organizationConagra Brands“Chicago-based food company reporting significant net losses.”