NewsSan Diego Business JournalAugust 28, 2026San Diego
Live Nation plans 4,000-capacity music venue in historic Wonder Bread building
Live Nation is developing a new 4,000-capacity music venue within the historic Wonder Bread building located near Petco Park in downtown San Diego. The project aims to address a local shortage of mid-sized concert spaces.
Read the full story at San Diego Business JournalWhy It Matters
The project introduces a new mid-sized entertainment venue to downtown San Diego, potentially altering local traffic patterns and the city's concert landscape near the Petco Park district.
Key Facts
Each fact below is taken from the article. Click one to see the exact passage.
Who's Mentioned
locationPetco Park“A landmark near the proposed venue site.”personRuthie Embry“SVP at Blueprint Studio.”organizationLive Nation“The entertainment company leading the venue project.”organizationOxford Economics“Economic analysis firm that projected the venue's impact.”locationWonder Bread building“Historic site of the future venue.”organizationMission Brewing“Current tenant facing displacement.”personJohn Schalk“Live Nation San Diego Market Vice President.”organizationBlueprint Studio“Live Nation's in-house design group.”organizationGensler“Architecture firm collaborating on the design.”organizationOutside The Lens“Current tenant facing displacement.”locationSan Diego“The city where the venue is being constructed.”