NewsWPLG Local 10 – Main FeedAugust 21, 2026Miami-Dade
BackBlack initiative targets small-dollar donors to boost funding for Black-led nonprofits
The BackBlack campaign is leveraging social media creators and small-dollar donations this August to increase funding for Black-led nonprofits, aiming to counter a trend of philanthropy becoming increasingly concentrated among wealthy donors. The initiative has directed over $12 million to such organizations over the last three years, with organizers now specifically targeting Black Gen Z audiences to expand the donor base.
Read the full story at WPLG Local 10 – Main FeedWhy It Matters
This initiative provides a new avenue for small-dollar donors to directly fund Black-led nonprofits, potentially reducing these organizations' reliance on large, institutional grants that have remained stagnant since 2020.
Key Facts
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Who's Mentioned
organizationABFE“Conducted analysis on nonprofit funding trends.”personKaci Patterson“Consultant working to build support for Black-led organizations.”organizationFor Good“A charitable giving platform providing infrastructure and matching donations.”organizationGivingTuesday“Manages data for the BackBlack campaign.”organizationCandid“Conducted analysis on nonprofit funding trends.”personTamara Mahal“Interim president of the platform For Good.”organizationBackBlack“A campaign directing funds to Black-led nonprofits.”personMadam C.J. Walker“Cited as a historical example of Black philanthropy.”personFloyd Jones“Founder of the BackBlack initiative.”personErnest Crim III“A creator participating in the campaign to reach new donors.”