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MUNI-DALLAS COUNTYlocal legislationAgenda Ready

Proposed Signage Installation at Cotton Bowl Stadium

Original title: 3750 COTTON BOWL PLAZA Council District 7 Fair Park Historic District COA-26-000213 Rhonda Dunn Request A Certificate of Appropriateness to install eight (8) 5-foot-wide by 9-foot-high SEG “Snap” frame systems on the south-facing exterior walls of the east and west team rooms at the Cotton Bowl Stadium (i.e., signage). Applicant Jason Hays Application Filed 4/27/2026 Staff Recommendation That the request for a Certificate of Appropriateness to install eight (8) 5-foot-wide by 9-foot-high SEG “Snap” frame systems on the south-facing exterior walls of the east and west team rooms at the Cotton Bowl Stadium (i.e., signage) be approved as submitted in accordance with drawings and specifications dated April 27, 2026. The proposed work is located within the Rehabilitation Zone, specifically the Cotton Bowl Subdistrict, where preservation, rehabilitation, restoration, and reconstruction are the preferred treatments, and alterations or additions may be permitted when compatible with the character of the subdistrict and when they do not diminish historic features (Section 5; Cotton Bowl Subdistrict criteria, especially 5.3). The installation of wall-mounted SEG frame systems does not affect any protected historic materials, architectural elements, or artwork, and the proposed work is reversible and limited to non-character-defining facades within the stadium complex. The work is compatible with the character of the Cotton Bowl Subdistrict and maintains the historic axial relationships and protected views described in Section 5.3. The proposed work is consistent with the following preservation criteria Section 5.3 under Cotton Bowl Subdistrict and Section 9.4 (permitted signage systems that do not obscure or damage historic features); meets the standards in City Code Section 51-4.501(g)(6)(C)(i) for contributing structures; and the Secretary of the Interior’s Standards for Rehabilitation. Task Force Recommendation That the request for a Certificate of Appropriateness to install eight (8) 5-foot-wide by 9-foot-high SEG “Snap” frame systems on the south-facing exterior walls of the east and west team rooms at the Cotton Bowl Stadium (i.e., signage) be approved as submitted.

June 1, 2026

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The Frame

What this does

This decision determines whether new signage is permitted on a historic landmark, ensuring that the installation complies with preservation standards for the Fair Park Historic District.

Who is mentioned in the record

Potentially affected actors named in the source documents. Mention is not a position.

Jason Hays

The applicant must receive a Certificate of Appropriateness to proceed with the signage installation.

Fair Park Historic District residents

The visual character of the historic district is subject to preservation standards regarding new signage.

What changed

Last recorded activity June 1, 2026.

What's next

Next step not available in the current record.

Summary

The city is reviewing a request to install eight new wall-mounted sign frames on the exterior of the Cotton Bowl Stadium's team rooms. Both city planning staff and the local task force have recommended approval, citing that the signs are reversible and do not damage historic stadium features.

Key Facts

  • The applicant seeks a Certificate of Appropriateness to install eight 5-foot-wide by 9-foot-high SEG 'Snap' frame signage systems.
  • The signs are proposed for the south-facing exterior walls of the east and west team rooms at the Cotton Bowl Stadium.
  • City planning staff recommend approval based on drawings and specifications dated April 27, 2026.
  • The project is located within the Cotton Bowl Subdistrict of the Fair Park Historic District.
  • Staff determined the installation is reversible and does not affect protected historic materials, artwork, or architectural elements.
  • The proposal is deemed consistent with City Code Section 51-4.501(g)(6)(C)(i) and the Secretary of the Interior’s Standards for Rehabilitation.
  • The local task force has formally recommended approval of the request.
  • The application was filed on April 27, 2026, and introduced for review on May 19, 2026.

Frequently Asked Questions

Will these signs damage the historic Cotton Bowl?
According to the city planning staff, the signs are wall-mounted and reversible, meaning they do not damage or obscure protected historic materials or architectural features.
Who is responsible for approving this request?
The Department of Planning and Development is reviewing the request, with recommendations provided by both city staff and a local task force.

Why It Matters

This decision determines whether new signage is permitted on a historic landmark, ensuring that the installation complies with preservation standards for the Fair Park Historic District.

News Coverage

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Sponsors

Discoveries

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift90% confidence

Standardized Preservation Compliance

The application explicitly references the Secretary of the Interior’s Standards for Rehabilitation, indicating a high level of adherence to federal preservation guidelines for local projects.

Connected Entities

personJason HaysThe applicant requesting the Certificate of Appropriateness.Map →
personRhonda DunnIndividual associated with the application filing.Map →
location3750 Cotton Bowl PlazaThe physical address of the Cotton Bowl Stadium.Map →
organizationDepartment of Planning and DevelopmentThe city department managing the review process.Map →

Sources

Open source document

webapi.legistar.com

Analysis Score

0–100
  • Significance20
    How much this matters to a regular citizen
  • Controversy5
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  • Entertainment5
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  • Buzz10
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